Congratulations! Your project is joining a select group of buildings and spaces that are enhancing human health and wellness through the WELL Building Standard. If you are looking to tell your organization's story, here are some ideas to help get you started.
Profile your project on our website
- IWBI welcomes you to showcase your project as a leader in advancing healthy buildings or communities on the WELL project directory. In order to be featured, the project admin can upload a project description and photos in WELL Online. Don’t forget to mark your project as “public.” There are several questions that can be used to guide you in promoting your project outlined in WELL Online.
How to reference WELL
Consult the WELL Branding Guidelines for logo and mark usage.
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The official organization name is the International WELL Building Institute pbc™. “IWBI™” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI.
Note: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI™ for more information.
A note about WELL-registered projects
WELL-registered projects have been registered with the intent of earning WELL Certification for their project once it is complete. A project that is registered can only be referred to as WELL-registered and is not authorized to use the WELL Certified™ seals and/or logo. Registered projects may promote themselves in text (press releases, social posts, marketing brochures, etc.) using these PR guidelines and will be eligible to the use the WELL Certification mark once they achieve WELL Certification.
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Certification and WELL at scale
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WELL at scale
Communication guidelines
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Do say (as applicable):
- [Organization] is commited to WELL at scale
- [Organization] is a WELL at scale participant
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Don't say
- Do not associate a WELL at scale commitment with certification. Only use the terms "certification" or "rating" when referencing specific locations that have earned the WELL Certification or WELL Rating mark, i.e. [Organization] is a WELL at scale participant with 6 locations that achieved WELL Certification.
WELL Score
Third-party application
The WELL Score can only be leveraged by active enterprise subscribers of WELL at scale. The score should accurately reflect the current progress of the organization as noted in their WELL online account or annual report.
Digital guidelines
The WELL Score visuals should always be displayed as-is, with appropriate sizing and no modification (stretching, separation, modifying any colors). To maintain legibility, the WELL Score should never be used at a width of less than 200px. Visuals should always be scaled to equal proportions to prevent any stretching.
Communication guidelines
Do say
- [Organization] has a WELL Score of [number]
- [Organization's] WELL Score is a reflection of their commitment to the health and well-being of their people
Don't say
- [Location] has a WELL Score
- [Organization] has achieved a WELL Score
The WELL at scale mark
The WELL at scale mark may only be used by active organizations during their subscription term who have met the subscription criteria and have successfully completed registration. The mark can only be used to represent the organization's commitment digitally or on printed marketing materials to accurately illustrate its commitment to participation in the WELL at scale program and implementing WELL Standard strategies at scale. It should not be adhered to any building surface to imply the building is WELL at scale, or used or displayed in any manner that suggests achievement by the organization or by any location or locations of a WELL achievement. It should always be used as-is, with appropriate sizing (150 px) and no modification (stretching, separation, modifying any colors to the mark's elements). All permissions to use the mark cease and the mark must be removed immediately upon the organization exiting the WELL at scale program. Unauthorized use of the WELL at scale mark could constitute both breach of the WELL at scale agreement and intellectual property infringement.
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Do say (as applicable):
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There are three levels of WELL Certification: Silver, Gold and Platinum. Projects that achieve certification should be referred to as WELL Certified™ projects. Project teams or those writing about the project may include supporting text to give additional detail about the specific rating system under which the project was certified.
- “WELL Certified” with a capital “C” and no hyphen is used to describe a project that has achieved certification.
- “WELL Certification” with a capital “C” and no hyphen is used to describe the certification process.
- “WELL-registered” is used to describe a project pursuing WELL Certification.
Under WELL v1, there are three levels of WELL Precertification: Silver, Gold and Platinum. Under WELL v2, projects achieve WELL Precertification at no particular level. When a project achieves precertification, it should be referred to as a WELL Precertified™ project. If appropriate, supporting text may be written that gives additional detail about the specific rating system under which the project was precertified.
- “WELL Precertified” with a capital “P” and no hyphen is used to describe a project that has achieved precertification.
- “WELL Precertification” with a capital “P” and no hyphen is used to describe the precertification process.
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WELL Community Standard
Do say:
- Project name is registered under the WELL Community Standard™ pilot.
- Upon completion, project name will apply to become a WELL Community Certified™ pilot project.
- This project is registered under the WELL Community Standard™ pilot through the International WELL Building Institute™ (IWBI™).
- Project name is WELL Community Certified™.
- Project name is [WELL Community Certified™ Silver, WELL Community Certified™ Gold, WELL Community Certified™ Platinum]; or Project name is WELL Community Certified™ to the [Silver, Gold or Platinum] level.
Don't say:
- Project name is WELL Community registered.
- Project name is WELL Community Gold registered. Note: Projects cannot register to achieve a specific level of certification.
- This project is WELL Community qualified, compliant, reviewed, enrolled, verified, designed, certifiable, etc.
- Project is WELL Community-ready or WELL Community-enabled, or any other term incorporating the WELL trademark that is not authorized by IWBI.
Ratings
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WELL Health-Safety Rating
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Do say:
- [Organization] is enrolled in the WELL Health-Safety Rating •
- [Organization] has achieved the WELL Health-Safety seal for [number] locations
- [Organization] is WELL Health-Safety Rated
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Don’t say:
- [Organization] is certified for the WELL Health-Safety Rating or is WELL Health-Safety Certified
- Any term incorporating the WELL trademark that is not authorized by IWBI
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Do say
- [Company name] has achieved the WELL Equity seal for [number of locations] locations
- [Company name] is WELL Equity Rated
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Don't say
- [Company name] is WELL Certified, registered, qualified, compliant, reviewed, verified, designed, certifiable, etc.
- [Company name] is registered to pursue the WELL Equity Rating
- [Company name] is certified for the WELL Equity Rating or is WELL Equity certified
- [Company name] is pursuing WELL Portfolio, its portfolio is WELL Equity Rated, etc.
- Project is WELL-ready or WELL-enabled, or any other term incorporating the WELL trademark that is not authorized by IWBI.
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Do say (as applicable):
- [Organization] is enrolled in the WELL Performance Rating
- [Organization] has achieved the WELL Performance seal for [number] locations
- [Organization’s location] is WELL Performance Rated
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Don’t say:
- Organization] is certified for the WELL Performance Rating or is WELL Performance Certified
- Any term incorporating the WELL trademark that is not authorized by IWBI
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Do say:
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Do not shorten or abbreviate team roles unless otherwise indicated.
- WELL AP (Accredited Professional) (See Marketing and PR guidelines for WELL APs article)
- Project administrator
- WELL coaching support
- WELL Reviewer (works for GBCI)
- WELL Performance Testing Agent (works for a WELL Performance Testing Organization)
Download certificates, seals and letters of achievement
Follow these steps to download your certificate, seal or letter of achievement:
- Sign in to your WELL account and open your project.
- Go to the Achievements tab (or Milestones > Achievements for WELL at scale accounts)
- Click the download icon
under the certificates that you would like to download.
Program-specific resources
There are many other ways you can celebrate your achievement. Find program-specific resources below to help you based on your specific needs.
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A WELL Certified project can celebrate its award with the following resources:
Be social
- There’s an active WELL community on social media! Promote your achievements and join IWBI’s conversation on Facebook, Twitter and LinkedIn, and be sure to tweet @WELLcertified with the hashtag #WeAreWELL to let us know about your work.
Distribute a press release (download these samples below)
Hold a certification ceremony
- Complete the speaker request form
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Order a plaque
- Visit the link above to order your 10 complimentary printed certification certificates. You can also download the certificate digitally. The link also provides the list of certification plaques available for purchase. You can place an order for your plaque through the website. Plaques take between three and six weeks to ship depending on the type of plaque ordered.
Download the Welcome to WELL Toolkit
The Welcome to WELL Toolkit is available to registered v2 projects in WELL Online on the Promotions tab in the Engagement Materials section.
Send us your photos and a testimonial
We’re always on the lookout for innovative projects to highlight on our social channels and to share with our community. Send us a message about your WELL experience or photos for IWBI to consider for use in marketing materials (content submissions will be reviewed and selected for use at IWBI’s discretion).
Upon achieving recertification
Congratulations for achieving recertification. It’s time to celebrate your three years of continuous effort and upkeep.
- Recertification signals that a project has maintained its commitment to the principles of and confirmed continued compliance with the WELL Building Standard, as certification is valid for three years. Projects are only eligible for recertification if all on-going monitoring, incremental progress and annual submission requirements have been met. Once recertified, a project’s certification status may continue and it will be permitted to continue to use IWBI materials and resources to promote its current certification status.
- There are different options available depending on whether a project has achieved initial certification under WELL v1 or WELL v2. An organization may opt to recertify at WELL v1, transition from WELL v1 to WELL v2 if they fulfill the additional obligations required, or recertify at WELL v2. WELL Core & Shell as well as WELL Core projects can also achieve recertification if they fulfill all necessary requirements.
Distribute a press release (download a sample press release)
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WELL Health-Safety Rated facilities have joined a community of organizations committed to the highest standards of health and safety. When you earn the WELL Health-Safety Rating, you will receive access to resources to help you share the good news.
Included in your Achievement Package
- WELL Health-Safety seal (4 complimentary seals per location; shipping not included)
- Digital letter from IWBI leadership
- Digital printable certificate featuring enrolled project name
- Digital promo kit with sample press releases, social posts and collateral (see below)
- WELL Health-Safety digital seal
Promotional materials
From table tents to posters, our team has created promotional materials to help you communicate your health and safety efforts to everyone who walks through your door.
Promotional toolkit includes:
- Sample press release
- Sample social posts and creative assets
- Collateral toolkit, including posters, palm cards and table tents
- Digital version of the seal
- Marketing and PR guidelines
Access these resources
- From your WELL Health-Safety account > select the enrollment name.
- Click Promotions in the left menu bar.
- Open the Achieved Promotional toolkit to get started.
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Congratulations! You have joined a community of organizations committed to taking action towards their diversity, equity, inclusion and accessibility goals. From making initial announcements to sharing the news on your website and with staff- we've got you covered.
Announce your achievement
Leverage our sample press release to share your WELL Equity Rating achievement with the world.
Social media toolkit
Showcase your achievement on social media using the hashtags #WELLEquityRating and #WeAreWELL. To get started, check out our social media toolkit, which includes sample posts and graphics.
- We're proud to have achieved the WELL Equity Rating, a new designation from the International WELL Building Institute that allows us to create a more diverse and inclusive workforce. It uses policy and design interventions to target people who are BIPOC, first-generation immigrants, LGBTQ+, disabled, neurodivergent or primary caregivers. Learn more about our commitment: [link to press release].
- We know that “just enough” isn’t enough, so we’re backing up our commitment to DEI with action. Learn more about our work to achieve the @wellcertified WELL Equity Rating here: [link to press release].
- Our commitment to diversity, equity and inclusion is one of our key guiding principles, which is why we’re excited to announce we’ve achieved the @wellcertified WELL Equity Rating. Read more about our process here: [link to press release].
Brand guidelines and seal usage requirements
The WELL Equity Rating™ seal consists of arcs assembled around the text “WELL Equity Rated'' along with the year that the designation was achieved. The arcs are reminiscent of those within the WELL Certification seal, and reflect the fact that the WELL Equity Rating criteria is made up of a subset of relevant features from the WELL Building Standard.
The WELL Equity Rating seal may only be used by projects that have achieved the rating for the year or year(s) indicated. Achievement of the rating is finalized when the project team confirms the WELL Equity Rating report is final. The rating is valid for one year. To remain an active WELL Equity Rated project and to be eligible to receive seals of achievement each year, the enrollment must be renewed annually and all rating requirements must continue to be met.
Enrolled projects that have not yet completed the WELL Equity Rating process or those that mark themselves as private within the WELL digital platform are not permitted to use the seal in any capacity.
Projects that have successfully achieved the designation will receive a WELL Equity Rating digital mark, as well as the opportunity to purchase or receive complimentary printed seals for onsite display directly from IWBI.
For additional guidance on the use of the WELL Equity Rating mark on websites, digital assets and hard copy collateral, as well as information about colors, please view the IWBI Brand and Style Guidelines.
Printed seal guidelines for onsite display
The following guidelines pertain to physical, printed seals displayed on the interior or exterior of a WELL Equity Rated space.
- All printed seals must be ordered directly through IWBI. To maintain seal integrity, WELL Equity Rated projects may only use the seals as provided by IWBI pursuant to IWBI instructions. Printing seals, creating stickers not provided by IWBI or any other use not explicitly permitted by IWBI in writing are are not permitted and constitute both a violation of the WELL Equity Agreement and intellectual property infringement.
- The WELL Equity seal displayed on site must indicate the year(s) of their achievement. If a project achieves the WELL Equity Rating for multiple years, they may choose to display the most recent achievement or the original achievement alongside the most recent achievement.
- The printed seal should be displayed prominently at the entrance of the building (e.g., front windows or doors). The seal should face outward and be placed between 4 and 6 feet above the ground, so that anyone who enters your space can see that your location is WELL Equity Rated. Keep the flow of traffic in mind when placing your seal.
Digital mark guidelines for marketing purposes
The following guidelines pertain to the use of the WELL Equity Rating digital mark in marketing materials, website visuals and digital and hard copy collateral only.
- The digital mark should only be used in digital or printed marketing materials. WELL Equity Rated projects are not permitted to leverage the digital mark to print their own stickers for display on the interior or exterior of a space.
- WELL Equity Rated projects should only use the seal or seals that correspond with the year(s) of their achievement. If a project achieves the WELL Equity Rating for multiple years, they may choose to use each graphic seal they earn in their marketing materials, or simply the most recent.
- Enrolled projects that have not yet completed the WELL Equity Rating process or those that mark themselves as private within the WELL digital platform are not permitted to use the seal in any capacity.
- WELL Equity Rating seals are awarded to specific buildings/spaces, not to entire companies, at a portfolio level or for multiple buildings. Project teams should only use the WELL Equity Rating seal in marketing materials to represent the specific project(s) that has achieved it, and may not imply in graphics or words that the mark applies to an entire company or portfolio.
- Seal integrity: The WELL Equity Rating seals should always be used as-is, with appropriate sizing (see below for guidance), with no modification (stretching, separation, modifying any colors) to the mark's elements.
- Seal colors: The marks associated with the WELL Equity Rating seals should be used in only the colors displayed. Seals are offered in blue (#79a5c6) and transparent white.
- Seal sizing: To maintain legibility, the WELL Equity Rating seals should never be used at a width of less than 200px. The seals should always be scaled to equal proportions to ensure no stretching occurs.
- Clear space: The clear space should never be less than 50px. Clear space standards are provided in order to ensure that the WELL Equity Rating seals are clearly distinguishable in all applications.
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Congratulations! Your project has achieved WELL Community certification. If you are looking to tell your building’s story, here are some ideas to help get you started.
Once your project has achieved certification
Distribute a press release
Now you can confidently say–with third-party verification–that your space meets well-defined, evidence-based criteria for health- and well-being-oriented places. We've developed a press release template to help you share the news:
Hold a certification ceremony
Order your 10 complimentary printed certification certificates. You can also download the certificate digitally. The link also provides the list of certification plaques available for purchase. You can place an order for your plaque through the website. Please allow 3-6 weeks to ship, depending on the type of plaque ordered.
Send us your photos and a testimonial
We’re always on the lookout for innovative projects to highlight on our social channels and to share with our community. Send a message to marketing@wellcertified.com about your WELL experience or photos for IWBI to consider for use in marketing materials.
Note: Content submissions will be reviewed and selected for use at IWBI’s discretion.