We’re very excited to have you more directly engaged with WELL and we want you to have a few guidelines at your fingertips to help you tell our shared story. We encourage our IWBI Advisors to showcase their commitment to improving health and well-being in buildings, organizations and communities across the globe in the following ways:

• Announce your IWBI Advisory involvement to your local media.
• Include “WELL [Concept] advisor” in your email signature line or LinkedIn page (e.g., John Smith, WELL Air advisor).
• Help IWBI grow the global WELL community through social media.

If you have questions about promoting your engagement with the IWBI advisory program, please reach out to advisories@wellcertified.com.

How to Reference Your Advisor Role

We are diligent protectors of our trademarks and want you to be familiar with how we use them. Below, you’ll find a few style guidelines, template language and tips for referencing your role as an IWBI Advisor.

• When referring to the individual Advisor or Advisory, capitalize the concept as a proper noun (e.g., “WELL Nourishment Advisor” or “IWBI Research Advisory”).
• When discussing the Advisor scope of work, use terms like “participation,” “engagement,” “guide/guidance” or “contribute to.”
• Refrain from using terms like consult,” “vote,” “decision making” or “membership” as these have specific legal and governance implications that are not part of the advisor role.
• Once your term is complete, please refer to yourself as a former IWBI Advisor.

How to Reference IWBI & WELL

Below, you’ll find language that you can copy and paste into your presentations, email responses and other relevant use cases in which you are asked to describe IWBI, WELL, our products and mission.

About the International WELL Building Institute The International WELL Building Institute (IWBI) is a public benefit corporation and the world’s leading organization focused on deploying people-first places to advance a global culture of health. IWBI mobilizes its community through the administration of the WELL Building Standard (WELL) and the WELL Health-Safety Rating, management of the WELL AP credential, the pursuit of applicable research, the development of educational resources, and advocacy for policies that promote health and well-being everywhere. More information on WELL can be found here.