Marketing and PR guidelines for IWBI membership

  • Updated

Membership does not have a capitalized, formal program name (unlike our trademarked products like the WELL Building StandardTM and can be referred to in the following ways, depending on the nature of the sentence or formality of the correspondence:

  • IWBI membership
  • Membership at IWBI
  • The IWBI member program 

Our member tiers, Keystone and Cornerstone, are formal, capitalized program components. Members should refer to their status as follows:

  • [Company X] is a [Keystone, Cornerstone] member of the International WELL Building InstituteTM (IWBITM).
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