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The Works with WELL license demonstrates how your products align with specific strategies in the WELL Standard, the leading global standard for health.
Works with WELL is a licensing program to demonstrate that an organization’s products are aligned with specific strategies in WELL, the premier global standard for health. A license to use the Works with WELL mark may be granted in connection with a product that can help contribute to a feature or features within the WELL Building Standard (WELL Standard).
Applications for use of the Works with WELL mark are specific to a product group, which is defined as a group of products that share the same functions, materials and working principles. A product group includes products that are identical aside from slight variations in color, material, size or pattern.
The Works with WELL mark is granted in connection with, and administered at, the product SKU level. A product SKU differentiates products that have at least one unique characteristic (such as color, pattern or size) that varies from other products within the same product group.
The Works with WELL mark can also be licensed to technology platforms that are aligned with criteria in the WELL Standard. For information on technology platforms, contact our team at workswithwell@wellcertified.com.
The Works with WELL mark is not an indication, representation, guarantee or suggestion that a product is healthy or can improve human health. Licensing the Works with WELL mark is not equivalent to a product declaration or certification mark, nor is meant to suggest that use of a product featuring this mark guarantees the achievement of a specific feature points within the WELL Standard, a WELL Certification or a WELL Rating. A product that has been validated to license the Works with WELL mark has demonstrated alignment with specific strategies or thresholds within the WELL Standard.
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Works with WELL is for any organization that manufactures products that align with WELL strategies.
An eligible product type has the ability to license the Works with WELL mark if it has demonstrated compatibility with one or more WELL feature parts. To be compatible with a feature part, a product type must be directly called for in the WELL feature part requirement and substantially contribute to a WELL project’s ability to achieve that feature part.
For each eligible product type, the compatible features and criteria that must be met for each product type to license the Works with WELL mark (see the Feature Compatibility tab in the Works with WELL application form).
A product type would not have the ability to license the Works with WELL mark if it does not directly or substantially support any WELL feature parts. Examples of product types that are ineligible at this time include:
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Products specifically required by a WELL feature but do not substantially contribute to overall feature achievement by a WELL project (e.g., a power outlet)
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Products or collections of products which constitute large systems that are custom designed by a professional for use within a specific space or building (e.g., a building’s mechanical ventilation system)
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Foods and beverages
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Cleaning products
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Licensing the Works with WELL mark starts with an application and third-party review process.
The first step toward licensing your products with the Works with WELL mark is to subscribe to the Works with WELL program in the WELL digital platform by completing the enrollment form, agreeing to the terms and conditions of the agreement and paying the subscription fee.
As part of the subscription process and to determine pricing, an organization must specify the number of product groups for which they intend to submit an application. Works with WELL subscribers are afforded an annual IWBI membership as part of their annual fee. The Works with WELL subscription term is 12 months and automatically renews annually unless canceled by either party within 30 days of renewal.
Once subscription fees are received, and the Works with WELL agreement is accepted, the organization is entitled to benefits, including:
- IWBI membership (level is defined by subscription fee)
- Tools to amplify health leadership in product and marketing materials
- Technical support
- Use of the WELL digital platform for resources and application submission management
Additionally, based on the quantities specified for the subscription tier, an organization may submit applications to license the Works with WELL mark for specific product groups. These applications will be reviewed by a third-party to validate alignment with WELL strategies. If licensing requirements have been met, a license to use the Works with WELL mark will be granted.
In order to maintain the license, an organization must renew their annual subscription, reaffirm alignments and provide updated documentation to substantiate the qualified product’s continued compliance with the licensing criteria. See Renewal (below) for more information.
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Meet the growing demand for health solutions by showcasing how your products align with WELL. Build product credibility and trust in a rapidly growing health and wellness market.
The intent of the Works with WELL mark is to lend credibility to product manufacturers and platform developers by formally validating that their products and/or platforms contribute to the achievement of the WELL Building Standard™ and its feature parts.
With a growing demand for material transparency, health has become a defining factor in the decision-making process for consumers around the world. Works with WELL will enable more transparency about which products or service offerings contribute to specific WELL features and will generate insights to inform the evolution of WELL feature requirements.
Product and systems manufacturers who are granted a license to use the Works with WELL mark can formally demonstrate alignment with/contribution to features in the WELL standard. In addition, they will be able to:
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Elevate brand visibility with the QR codes that highlight how the products align to specific WELL strategies
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Reach new customers by showcasing products in the Works with WELL catalog
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Demonstrate commitment to health and well-being by featuring the Works with WELL mark on product packaging and marketing materials
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Enhance smart building solutions by measuring performance against WELL's leading benchmarks for IEQ
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Works with WELL offers a variety of pricing options suited to companies and product portfolios of all sizes.
Works with WELL pricing is constructed to ensure an accessible entry point for organizations with smaller product portfolios and/or companies wanting to understand the program value before making a larger commitment.
When a product group receives the ability to license the Works with WELL mark, they are entitled to the following benefits:
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Promotional kit:
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Works with WELL digital mark, including several mark variations for packaging, product profiles, marketing collateral, etc.
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Marketing, communications and trademark guidelines
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Product review report demonstrating the alignment of product group(s) and SKU(s) with WELL features.
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QR code and link to a customizable product profile that outlines how the product aligns with WELL
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IWBI Membership
Quantity of product groups
Annual fee Member benefits
Review cycles 1 $5,500 Cornerstone 1 2 $11,000 Cornerstone 1 3 $16,500 Cornerstone 1 4 $22,000 Cornerstone 1 5 $27,500 Cornerstone 1 Up to 12 $30,000 Cornerstone 2 Up to 25 $60,000 Cornerstone 2 Up to 50 $90,000 Cornerstone 2 Up to 75 $120,000 Keystone 2 Up to 100 $150,000 Keystone 4 Up to 125 $175,000 Keystone 4 Up to 150 $200,000 Keystone 4 Up to 175 $225,000 Keystone 4 Up to 250 $250,000 Keystone 4 Please contact our team at workswithwell@wellcertified.com for pricing over 250 product groups.
Renewal is automatic on an annual basis for both membership and licensing. Clients have the option to upgrade either their membership tier or number of product groups for the Works with WELL mark for an additional fee or downgrade for a reduced annual fee.
Payment for a subscription is based on the number of product lines applying for the mark. Pricing tiers specify a maximum number of review cycles per year, which refers to the number of times product lines can be submitted to earn the Works with WELL marks per subscription year. For instance, an organization who purchases a max number of 25 products can submit all 25 products in one submission or split up the 25 products into a total of two submissions over the course of their subscription year.
Due to the accessible entry point, discounts will not be offered for Works with WELL.
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Once you've learned about Works with WELL, use these instructions to complete the enrollment process.
Enroll in Works with WELL
Before enrolling, review the Works with WELL Guidebook and feature compatibility list to be sure your product group meets eligibility requirements. When you’re ready to begin, watch this video or follow the steps below:
- Log in to your WELL account.
- Click your initial/profile image in the top right and select My Membership.
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Choose ‘Get started with Works with WELL’ and click Continue.
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Check your eligibility–click any category to view mandatory and optional features.
- Tell us how many product groups you want to submit.
- Product groups are comprised of SKUS which share the same product category and type.
- Click Continue and fill in your organization’s details.
- Review enrollment details and agree to terms and conditions.
- When completed, this will generate your invoice–your one-year subscription term will begin when you pay your invoice.
Works with WELL overview
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